Great trio is on the stage
Sildenafil citrate, Vardenafil and Tadalafil are three similar drugs developed to treat erectile dysfunction. And all three are grabbing a healthy piece of the market. The first advertising campaign of Sildenafil citrate featured the elderly United States Senator Bob Dole. Subsequent campaigns have been directed at the 40 to 50 age group.
This new wave of ads underplays the use of the drugs as a potential treatment for erectile dysfunction and very subtly implies that the use of these drugs can be considered a male enhancement treatment for sexual longevity. For example, Vardenafil is painted in cheerful orange color.
According to The New York Times, the first people who took these drugs were really ailing from impotence. Under the doctor's guidance, males suffering from diabetes, neuralgic infringements or by-effects of antidepressants managed to regulate their sexual life for the first time in years.
However, over time the demand for Sildenafil citrate increased sharply. First, the doctors were prescribing it to anybody without any limitations. Secondly, there arose numerous online drugstores, which offered to deliver the medicines to one's home without any prescription necessary.
Hence, the amount and range of customers extended as well. Even healthy people became "patients" when they wanted to feel they could "perform" on an important date or just at home with their spouse or companion.
One such "typical customer" was described in the New York Times. Chris London -- 41 years old -- lives in New York and works as a lawyer. A potential business partner of his declared that she couldn't work with a man unless she first had sex with him. Only in that way could she know what kind of person he was. So London, not one to let a potential partnership slip through his fingers, proceeded to take one tablet of Sildenafil citrate a few hours before they met for a date. Needless to say, these two lawyers got along fine and now have a healthy long-term working relationship!
In other words, now any male who does not want to worry about their sexual abilities purchases Sildenafil citrate, Vardenafil and Tadalafil. Besides, the manufacturers of these drugs emphasize that food and alcohol do not influence their efficiency at all.
The impotence (erectile dysfunction) means repeated inability to maintain an erection that is necessary for the sexual contact.
This not only effects the elderly, but also young people suffer from this disease. While an elderly man's reasons for tasking Sildenafil citrate focus on the treatment of chronic diseases, may younger men suffer more often from different psychological problems.
Contrary to the widely spread opinion, Sildenafil citrate and its derivatives focus exclusively on blood supply to the penis and have no psychotropic effects. In other words, these medicines can improve sexual potency but do not stimulate libido. However, as doctors have found out, having a normal erection makes a man want sex more often.
Psychologists say big-city inhabitants need Sildenafil citrate more frequently than others do. The sexual revolution has changed the way men and women live their lives. In general, individuals have sex more often. They meet on business, at parties or by the Internet.
With all this going on, the image of an ideal man that is ready and willing to have sex anytime remains. Trying to correspond to such fantasies, men take the pills secretly, as Chris London mentioned above. Entering into a bedroom with redness on his cheeks (the widespread by-effect of Sildenafil citrate) they complain of the heat and stuffy air and hide a headache in the morning.